Performance & Optimization
ikigai Design & Research • Monitor and analyze channel performance
Total Spend
$—
↗ +0% vs last period
Total Revenue
$—
↗ +0% vs last period
Blended ROAS
—
Target: 5.0x
Cost/Acquisition
$—
Target: under $50
| Channel | CTR | CPC | CVR | ROAS | Status |
|---|---|---|---|---|---|
| 2.5% | $0.45 | 3.2% | 4.2x | Active | |
| Google Search | 4.1% | $1.20 | 5.8% | 6.1x | Active |
| 1.8% | $2.10 | 2.1% | 2.8x | Active | |
| 12.3% | N/A | 8.5% | 12.5x | Active |
Alerts & Recommendations
Lower CVR on Facebook
Conversion rate dropped 12% this week. Consider A/B testing landing pages.
Email Campaign Outperforming
Email channel showing 12.5x ROAS. Consider increasing email budget allocation.
Optimization Opportunities
Scale Email Channel
Highest ROAS. Budget increase recommended.
Test Facebook Creatives
CVR decline suggests creative fatigue. Launch A/B tests.
Optimize Google Bids
CPC trending up. Review keyword strategies and bid adjustments.
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