FILORGA: NCEF-SHOT & TIME-FILLER Launch

Overview

Background

FILORGA launched two intensive skincare products tailored for winter skin concerns: NCEF-SHOT and TIME-FILLER INTENSIVE. Both products were positioned as "non-surgical" solutions offering multi-layered repair, deep hydration and anti-ageing benefits, addressing heightened skin sensitivity and dryness common in colder months.

To support the launch, FILORGA Hong Kong introduced limited-time promotions and a Christmas advent calendar on its official website and e-commerce platforms, designed to drive traffic, trial and conversion during the competitive holiday shopping season.

Objectives

• •Generate high-impact beauty and lifestyle media coverage to build product awareness
• •Position FILORGA's products as premium, science-backed winter skincare essentials
• •Drive traffic to e-commerce channels and support promotional campaigns
• •Secure coverage in top-tier fashion, beauty and lifestyle publications

Strategy & Approach

Radiance crafted a PR narrative centred on the science and efficacy behind FILORGA's formulations, appealing to Hong Kong's sophisticated beauty consumers who value both results and brand heritage. We positioned the products within the broader winter skincare category, tapping into seasonal editorial planning at key beauty and lifestyle titles.

Our approach combined product seeding with KOL and media engagement, allowing editors and influencers to experience the products first-hand and share authentic feedback. We also emphasised limited-time holiday offers to create urgency and newsworthiness.

Key Activities

• ✓Campaign timeline aligned with product launch and holiday shopping calendar
• ✓Bilingual press release drafting highlighting product benefits and seasonal relevance
• ✓Strategic product seeding to beauty editors, lifestyle journalists and KOLs
• ✓Targeted media pitching to secure product reviews and holiday gift guides
• ✓Ongoing media relations and follow-up for maximum coverage quality

Results

The strong media presence reinforced FILORGA's positioning as a premium skincare authority and supported the brand's e-commerce and retail objectives during the critical holiday season. Product coverage in beauty editors' gift guides and feature articles directly contributed to conversion and trial during peak shopping period.